The Deep Dive

1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _________________ and _________________.” -Form/Function

2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the ___________, which they apply to the innovation of consumer products.-Design Process.

3. After the team of designers is brought together, told the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?-They break into seperate groups to brainstorm and come up with ideas.

4. Give two examples of what the team members did during this phase.

a. A few took pictures of the current shopping carts to see what they could change.


b. Another group gained information gained ideas by asking questions to current shoppers and what they find to be right and wrong about the current shopping carts.

5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase:

a. They encourage wild ideas.


b. They encourage the ideas of others.


c. They defer judgement.


d. One conversation at a time.


e. Have to stay focused on one topic.


6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase?
-Since they can later serve as contraints to an idea later on in the design process.

7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by _____________ for those ideas that were not only “cool” but also _________________ in a short period of time. What phase of the design process is this called?
-Implementing the use of sticky notes
-Buildable
-This part of the design phase is generating ideas.

8. IDEO believes that the ideas and efforts of a ______________ will always be more successful than the planning of a lone genius.
-Group

9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for?
-Each team had to construct a prototype and model it.

10. The leaders at IDEO believe that ________________ behavior and a ______________ environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results.
-Playful/Fun

11. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for _________________ later.
-Opinions

12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under?
-Refining and Communicating ones ideas
13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to _____________ often in order to _____________ sooner.
-Fail/Suceed
14. What percentage of the entire week’s time did it take to fabricate the final prototype?
-100%
15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design?
-He improved their current design.
16. Of all the things that we are surrounded by every day, what has not been placed through the design process?
-How nature and factors affect things.
Conclusion

1. What did you find to be the most impressive part of the team’s effort?
-How they all work together and dont get mad at eachother often, and how they make it seem like fun but its a strenuous task.
2. What advantages are there to having a design team with members that have non-engineering backgrounds?
-Their ideas are more simplistic and not confined.
3. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done?
-This was done to generally get the job done faster, instead of working on the project as a whole people worked on different little parts.
4. At the end of the video, Dave Kelly states, “Look around. The only things that are not designed are the things we find in nature.” Can you think of anything that would contradict this statement?
-The Grand Canyon.