Graphic Design: What's Going On In This Design?::Gillette Fusion

This item came from Wired magazine of July 2010, on page 8.

This item that is being marketed is Gillette fusion deodorant.
 -Jake and I will explain to you about the effective graphic design-
Analysis: Message Content-(Drew/Jake)-The content in this add is solid. It tells us specifically what it is supposed to act as, which is an odor shield anti-perspirant, so one can move on with their life without worrying about their stench.


Size/Shape-(Drew/Jake)-The size and shape of the add seems to be perfect. It takes up a reasonable amount of the page and the text is short enough and precise enough that I won't get bored reading it.

Readability-(Drew/Jake)-The readability of this advertisement also seems great. The white  text contrast the black background which makes it stick out and be easy to read.

Audience-(Drew/Jake)-This does appeal to the audience, which would be younger aged males to middle aged males. The color contrast one another and it looks like an interesting product. It seems unique and would make one want to buy this product.

Use of principles and elements-(Drew/Jake)-This add also also has good uses of the design elements and principles. It has a good use of color, space, and form/shape. It also has good balance of the page, it has emphasis on the product, and has symmetry.

Conclusion/Questions:
1. What are trends? Why is it important to identify them prior to graphic design?
Trends are fashions and things that people like to follow in life, it is what is popular at the moment. It is important to identify them because you want to appeal to your audience, you would put something out that the audience is currently using, not what they used 5 years ago.
2. How does human nature play a role in how a product is marketed to a specific demographic group?
Well, you want to place an add in something that fits it. A good idea would be to place deodorant in a men's magazine because men will use this deodorant. One would not place an add about bra's in a men's magazine because its inefficient and men would not use these.

3. How is an  audience identified?
An audience is identified by their characteristics such as their age, income, job, and their fashion trends.

4. What must you discover about the target audience prior to graphic design?
You must discover what they are into, what they like, and what they are willing to buy and possibly how much money they have to spend on your product.